Cycling Industry Census 2021

Thank you for participating in the Cycle Industry Census 2021.

This full-industry survey will deliver vital data about cycling's economic contribution, to support the industry's work to persuade Government to invest in cycling. It will also request your expertise and opinions on the key issues affecting our industry, now and in the near future.

The Cycle Industry Census 2021 is conducted by Sports Marketing Surveys (SMS) on behalf of the Bicycle Association (BA), the trade association for the UK cycle industry. SMS will hold all data securely and release only aggregated results (your individual response will not be released, even to the BA).

Responding to all questions is optional, and no identifying info is requested except for an optional postcode to help with geographical analysis.

At the end of the survey, if you wish you can provide your email details
 - to be informed about the Census results
- and/or to hear more from the Bicycle Association about industry advocacy and support

As a thank-you for completing the survey, at the end all who complete it will also be offered three months free access to the BA’s “Market Insights” newsletter, providing unique summary insights into the latest UK sales data.

So that those already receiving this newsletter are not left without an incentive to complete, you can also opt in for a chance to win one of 10 free three-month upgraded sales data access packages.

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